Last weekend in Baltimore, more than 72,000 people gathered for a soccer match. What I saw in that stadium was about much more than the game.
On Saturday night, something remarkable happened. More than 72,000 people filled M&T Bank Stadium to watch D.C. United f ace Inter Miami CF and see Lionel Messi play. The match set a D.C. United attendance record, with 72,026 fans in the stands, more than many Baltimore Ravens games held in the same stadium. Walking through the stadium, you could feel the energy immediately. Argentina jerseys. Inter Miami pink. Spanish, English, and Spanglish blending together in the concourses. Parents with young children, teenagers, and grandparents all buzzing with excitement. But what I witnessed that night was about much more than soccer. It was a powerful reminder of the cultural and economic strength of the Latino community in the United States. Research from Pew Research Center and the Latino Donor Collaborative shows that Latino purchasing power has grown dramatically over the past two decades. And according to the 2025 Official LDC U.S. Latino GDP Report, if the U.S. Latino ec...