Your Personal Brand Is Built by Design or by Default. Which One Are You Choosing?
When I wrote Redefined , I spent a lot of time talking about reinvention. Not because I believe we should constantly reinvent ourselves, but because our careers evolve. Our experiences change us. We grow. We learn. We discover new strengths and, sometimes, entirely new purpose. The question is whether our reputation evolves with us. One of the biggest misconceptions about personal branding is that it's about self-promotion. It isn't. It's about intention. Whether you realize it or not, you're building your personal brand every single day. The only question is whether you're doing it intentionally. Your brand isn't your LinkedIn headline. It isn't your resume. It isn't the photo you carefully selected for your profile. Your personal brand is your reputation. It's what people say after you've left the meeting. It's what comes to mind when someone asks, "Who would be great for this opportunity?" It's the confidence people have in ...